Since my background is also in a creative field, I loved the mindset that there aren’t “wrong” ways to do things; it’s often a matter of taste. It was also such a relief that I didn’t feel any pressure to immediately invest in expensive gear and lighting just to get started. I already have a couple of lighting options at home, and through experimenting I’ve realized that, for now, it’s more than enough. And honestly, as the saying goes: appetite comes with eating — I’ll upgrade to professional lights when the time is right. So, thank you — and I guess my career change can officially begin.

The training was really exciting for me and very well balanced — enough theory, and the practical part was incredibly useful too. For me, your course was a great push to truly take my branding into my own hands and move it to the next level — and to actually think about why I do certain things, for who, and how.

Joanna has created a course and thorough materials that, in addition to photography knowledge, also focus on what else you should consider when thinking about brand identity. In the materials, you’ll also find detailed extra questions that help you analyze your own brand. The course also gave me motivation and reassurance that you don’t need the fanciest equipment right away — what matters is thinking outside the box in the creative process, because that’s often how you find an even cooler way to do things.

Joanna can explain complex topics in a simple and easy-to-understand way. During the training, she placed a strong emphasis on brand identity — how to understand it, why it matters, and how to clearly define your target audience and their needs.

I also learned how to create the right mood and feeling in photos through small details. On top of that, she gave a practical, easy-to-follow overview of the technical side of photography — using light, composition, and different techniques that help create visually strong images.