The Blueprint
(PDF)
For brands that want a clear visual direction they can actually use — across photography, content creation, styling, and future campaigns.
investment: 400€ + VAT
✔ Ideal customer profile
✔ Key buying motivations
✔ Emotional tone and visual direction
✔ Brand keywords and visual language
✔ Moodboards with references
✔ Color palette with HEX codes
✔ Materials to use and avoid
✔ Visual do’s & don’ts
✔ Recommended photography categories and shot types
Delivered as one clear PDF your team can use as a reference point for creating aligned, intentional visuals.
The Masterplan
(In house workshop)
For teams that want to go deeper — with a 1-day in-house workshop to define the brand’s visual direction together and align the people who will bring it to life
Investment: 990€ + VAT + travel
✔ Everything included in The Blueprint
✔ 1-day in-house workshop with Joanna
✔ Discovery and alignment sessions with your team
✔ Collaborative moodboard and idea building
✔ Hands-on guidance on visual direction and content structure
✔ Q&A and brainstorming for future campaigns and content
✔ A ready-to-use Visual Identity Guide tailored to your brand
This option is designed for brands that want more than a document — they want real team alignment, deeper discussion, and a clearer shared understanding of how the brand should look moving forward.
VISUAL IDENTITY
STOP GUESSING what YOUR BRAND should look like. Let's PUT A CLEAR VISUAL DIRECTION
behind it.
If your brand feels visually all over the place — and you’re not sure what to create, how it should look, or how to keep it consistent — this is where to start. We create a visual system that gives your brand clear direction across e-commerce, social media, campaigns, and creator content.
01.
Discovery session
We dive into your brand, audience, current visuals, and creative challenges. This is where we uncover what feels aligned, what feels inconsistent, and what kind of visual world your brand is ready to grow into.
02.
Visual Direction Defined
We turn the insights into a clear visual direction — defining your brand’s mood, visual language, image categories, materials, tonal references, and content structure, so future visuals feel consistent across every touchpoint.
03.
Visual Identity PDF
You walk away with one clear, practical document your team can actually use — a visual guide that helps photographers, creators, designers, and partners create content that feels cohesive, intentional, and unmistakably on-brand.
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Ideal customer profile
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Key buying motivations
-
Emotional tone and visual direction
-
Brand keywords and visual language
-
Moodboards with references
-
Color palette with HEX codes
-
Materials to use and avoid
-
Visual do’s and don’ts
-
Recommended photography categories and shot types
(e-commerce, lifestyle, textures, rituals, movement)
What your brand
will receive
HOW IT WORKS /
