PACKAGES
You walk away with one clear, powerful document — your creative compass. It aligns your entire team (and global partners) so every visual feels intentional, cohesive, and unmistakably you.
The Blueprint
(PDF)
For brands that have ideas and direction but need clarity, structure, and a concrete plan to finally bring consistency across their visuals and messaging.
investment: 1800€ + VAT%
✔ Ideal customer profile
✔ Key buying motivations
✔ Emotional tone & brand voice
✔ Brand keywords & visual tone
✔ Moodboards with examples
✔ Color palette with HEX codes
✔ Materials guide (use/avoid)
✔ Visual do’s & don’ts
✔ Photography structure & shot types
Delivered as one clear PDF — your team’s reference point for building aligned, intentional content.
The Masterplan
(In house workshop)
For teams who want to go all in. This 1–2 day workshop happens at your headquarters (Joanna travels to you), making sure your entire team — wherever you are — is aligned and confident in your brand’s visual direction.
investment: 5500€ + VAT% and travel
✔ Everything in the PDF Plan
✔ 1–2 day intensive workshop with Joanna
(on-site)
✔ Hands-on discovery & strategy sessions
✔ Interactive moodboard & idea building
with your team
✔ Team training on visuals,
messaging & brand voice
✔ Q&A + creative brainstorming
for campaigns & content
✔ Ready-to-use Visual Identity PDF
tailored for your brand
We don’t just give you a plan — we immerse your team in it. This is the deep dive that builds alignment, confidence, and a visual system strong enough to scale globally.
VISUAL IDENTITY
If your brand feels stuck, unclear, or you know it’s time to play bigger — this is where to start. We’ll help you define your positioning, sharpen your message, and build a visual language that feels true to you and connects with your audience
01.
Workshop / Discovery
We dive into your brand, audience, and challenges. Whether virtually or in person, this is where we uncover what makes your brand unique — and what’s holding it back.
02.
Strategy Built
We turn insights into action: defining your positioning, sharpening your messaging, and creating the visual framework that will guide every campaign, post, and partnership.
03.
Visual Identity PDF
You walk away with one clear, powerful document — your creative compass. It aligns your entire team (and global partners) so every visual feels intentional, cohesive, and unmistakably you.
CRAFT a BRAND THAT'S INSTANTLY recognizable & built to connect
✔ Ideal customer profile (who you’re talking to)
✔ Key buying motivations (why they choose you)
✔ Emotional tone & brand voice
✔ Brand keywords & visual tone
✔ Moodboards with examples
✔ Color palette with HEX codes
✔ Materials guide (what to use, what to avoid)
✔ Visual do’s & don’ts
✔ Photography structure & shot types — e-commerce, lifestyle, textures, rituals, movement
WHAT YOU'LL
WALK AWAY WITH:
WHAT'S INCLUDED /
